Explainer Videos

You’ve probably heard the term ‘explainer video’ chucked around on the internet already, and you’ve almost certainly seen a few. Essentially they’re short, entertaining animated online videos that ‘explain’ a product or service. There are no hard and fast rules around explainer videos, but they tend to feature illustrated graphics / characters, a voiceover, and maybe some music or sound effects.

At Breakfast of Champions, we love telling great compelling stories through entertaining explainer videos. Here’s one of our most popular, made for a startup business looking to explain their new adtech platform:

Of course explainer videos aren’t all just for start-ups, even the big multinational businesses realise the power of the medium.

Here’s one of our favourite films that we made for Dow Jones:

How much does an explainer video cost?

Every explainer video is different – or at least should be – so there’s no such thing as a standard price. As with most creative & film production, you’ll find a big range of prices and standards of explainer videos.

You can probably find someone working above the dry-cleaners in Romford who’ll make you a video for less than the price of cinema ticket, but then the big post-production houses will charge big bucks to keep up with the soho rent & expensive lattes. At Breakfast of Champions, we’re somewhere in the middle.

We think our work is priced competitively, but we do have high standards and employ some really great talent. We look after everyone well, and that helps us make a great explainer video for you.

There are a few things that do influence the price of explainer films that you might want to think about:

  1. Content. Do you have a story crafted in your head, or do you need us to start from scratch?
  2. Talent. If you want someone famous to do your voiceover you’ll need to allow extra budget.
  3. Rights and usage. If you love your explainer video so much you want to play it at the superbowl, you’ll need to agree the usage rights before.
  4. Duration. You might love your product so much you want to make a 15min film, but we’re going to persuade you to keep it short.
  5. Music. If you want Kanye to do tunes for you then it’s going to hurt the wallet considerably more than if you go for a library track. Audio is super important, so don’t skimp on the sound design, either.
  6. Schedules. Keeping the production time down can really help to keep costs down. So if you need to get everything signed off by your boss’s sister’s cat every time you amend a graphic, it’s going to really slow things down.

How long does it take to make an explainer video?

Of course it depends on how ambitious we’re being with the production, but for a 90sec animated explainer video we’d expect that to take around 6 weeks, or maybe 4 weeks if we stay up late and cancel fun at the weekends. Here’s the drill:

  1. Fill in the brief. Yeah I know we all want to get stuck in right away, but this initial part really helps us establish your goals, mandatory CI stuff, and anything else grown up and important we need to focus on. Write the script and visual direction. This is the genesis of the whole film, where we get the story going. Normally we can crack it in a week, sometimes it’s two.
  2. Style frames & motion test. Here we hand over to the people with interesting hairstyles and alternative life-choices to do the cool stuff. We’ll give you a half-dozen or so frames at ‘final’ quality (sorta depends on the style, but normally always final) and a short motion test. Then you lavish us with praise and we get on with it.
  3. Full storyboard. This is our bible really, where you get get to see the graphics & script all laid out together. Now’s the time to pick up any significant amends.
  4. Record the voiceover. Sometimes at a studio, sometimes the artists’ record at home, depending on the level of direction required. Either way, we get to tweak until we’re happy.
  5. Animation. This is the part where we go into our secret motion lab that’s in a hollowed out volcano in the Alps. It’s stacked with the most talented animators on the planet – we just don’t let them leave. They do their stuff and knock your socks off.
  6. Music, sound design, mix. Get your beats on and wrap it all up. This part really does bring everything together.
  7. Publish your explainer film and wait for the awards to start rolling in. OK about this stage you’re already filling out the purchase order for your new explainer video.

So please do get in touch with us if you’d like to discuss how we can work together!