Bridgestone Bridgestone and Valentino Rossi: Heritage Film

Valentino Rossi is one of those genuine sporting legends, and – as we learned on our trip to Rimini to film the live action sequences – all round nice guy. We had a very open brief to make a film about the shared passion between sponsors Bridgestone and Moto GP superstar Valentino Rossi.

We wanted to make a film with real emotion, so dug around various archives to get footage of the youngster Rossi learning his sport & then did our best to recreate with the adult himself. We wanted to avoid it being a total nostalgia piece though so wrapped everything up in a slick UI to give it a very contemporary feel too.